BRANDING//
BRANDING//
Ariadne
Ariadne
Ariadne
ARIADNE IS A SYSTEM OF NFC STICKERS TAGS THAT COULD BE PLACED ANYWHERE. THE SYSTEM WAS DEVELOPED TO HELP VISUALLY IMPAIRED PEOPLE TO ORIENT THEMSELVES IN NEW SPACES.
LOGOTYPE NEEDED TO BE MEMORABLE, IN A SHAPE FIT FOR A STICKER AND COMMUNICATING THE CORE IDEA OF THE PROJECT.
ARIADNE LOGOTYPE IS CONSTRUCTED FROM THE LETTERS OF THE NAME FINDING THEIR PLACE IN A HARMONIOUS COMPOSITION.
GRAPHIC SIGN STRIVES TO RESEMBLE LABYRINTH AND METRO SYSTEM MAP.
ARIADNE IS A SYSTEM OF NFC STICKERS TAGS THAT COULD BE PLACED ANYWHERE. THE SYSTEM WAS DEVELOPED TO HELP VISUALLY IMPAIRED PEOPLE TO ORIENT THEMSELVES IN NEW SPACES.
LOGOTYPE NEEDED TO BE MEMORABLE, IN A SHAPE FIT FOR A STICKER AND COMMUNICATING THE CORE IDEA OF THE PROJECT.
ARIADNE LOGOTYPE IS CONSTRUCTED FROM THE LETTERS OF THE NAME FINDING THEIR PLACE IN A HARMONIOUS COMPOSITION.
GRAPHIC SIGN STRIVES TO RESEMBLE LABYRINTH AND METRO SYSTEM MAP.

HORIZONTAL VARIANT WITH A DEDICATED TYPEFACE
HORIZONTAL VARIANT WITH A DEDICATED TYPEFACE




MOBILE APP DEVELOPED FOR MANAGING "ARI" TAG SYSTEM
MOBILE APP DEVELOPED FOR MANAGING "ARI" TAG SYSTEM





ARIADNE IN SHORT ARI
ARIADNE IN SHORT ARI



Details
CLIENT// OWN PROJECT
CONCEPT AND DESIGN// PARFINIEWICZ KUBA, JAGDISH SUTAR
YEAR// 2023